The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others]
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
©1999.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xx, 716 pages : illustrations ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070580561 0070130701 |
| Action Note: | committed to retain |