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19990608133500.0 |
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|a DLC
|c DLC
|d C#P
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| 049 |
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|a CODG
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| 050 |
0 |
0 |
|a HF5415.126
|b .N48 1999
|
| 050 |
0 |
0 |
|a HF5415.126
|b .N48 1999
|
| 245 |
0 |
4 |
|a The new direct marketing :
|b how to implement a profit-driven database marketing strategy /
|c David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra [and others]
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c ©1999.
|
| 300 |
|
|
|a xx, 716 pages :
|b illustrations ;
|c 29 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent.
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia.
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 583 |
1 |
|
|a committed to retain
|c 20200101
|d 20450101
|5 CoU
|f Alliance Shared Trust
|u https://www.coalliance.org/shared-print-archiving-policies.
|
| 650 |
|
0 |
|a Direct marketing
|x Data processing.
|
| 650 |
|
0 |
|a Database marketing.
|0 http://id.loc.gov/authorities/subjects/sh90004314.
|
| 650 |
|
0 |
|a Database management.
|0 http://id.loc.gov/authorities/subjects/sh85035848.
|
| 650 |
|
0 |
|a Direct marketing
|x Statistical methods.
|
| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh95005028.
|
| 700 |
1 |
|
|a Batra, Rajeev.
|0 http://id.loc.gov/authorities/names/n87811227
|1 http://isni.org/isni/0000000108635690.
|
| 710 |
2 |
|
|a David Shepard Associates.
|0 http://id.loc.gov/authorities/names/n88283625
|1 http://isni.org/isni/000000010474016X.
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|b 05-20-20
|c 05-24-99
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|c 05-24-99
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|p Can circulate
|a University of Colorado Boulder
|b Boulder Campus
|c Offsite
|d PASCAL Offsite
|e HF5415.126 .N48 1999
|h Library of Congress classification
|i book
|m P206201515001
|n 1
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