International marketing research / V. Kumar.
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J. :
Prentice Hall,
©2000.
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Subjects: |
Item Description: | Includes index. |
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Physical Description: | xxvi, 448 pages : illustrations ; 24 cm. |
ISBN: | 0130453862 |
Action Note: | committed to retain |