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Developing business strategies / David A. Aaker.

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Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Language:English
Published: New York : J. Wiley, ©2001.
Edition:6th ed.
Subjects:
Strategic planning.
Marketing > Management.
Description
Physical Description:xiv, 338 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471064114 (cloth : alk. paper)
Action Note:committed to retain 20200101 20450101 Alliance Shared Trust https://www.coalliance.org/shared-print-archiving-policies.

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