Managing media convergence : pathways to journalistic cooperation / by Kenneth C. Killebrew.

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Bibliographic Details
Main Author: Killebrew, Kenneth C.
Format: Book
Language:English
Published: Ames, Iowa : Blackwell, 2005.
Edition:1st ed.
Series:Media and technology series.
Subjects:

MARC

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100 1 |a Killebrew, Kenneth C.  |0 http://id.loc.gov/authorities/names/n2004042425  |1 http://isni.org/isni/0000000383979033. 
245 1 0 |a Managing media convergence :  |b pathways to journalistic cooperation /  |c by Kenneth C. Killebrew. 
250 |a 1st ed. 
260 |a Ames, Iowa :  |b Blackwell,  |c 2005. 
300 |a xiii, 218 pages :  |b illustrations ;  |c 23 cm. 
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490 1 |a Media and technology series. 
504 |a Includes bibliographical references (pages 199-210) and index. 
520 1 |a "Managerial expediency, efficiency and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully meet the challenges of the new media workplace."--BOOK JACKET. 
650 0 |a Journalism  |x Management. 
650 0 |a Journalism  |x Technological innovations.  |0 http://id.loc.gov/authorities/subjects/sh2009127906. 
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