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|a Kelly-Holmes, Helen,
|d 1968-
|0 http://id.loc.gov/authorities/names/n95096901
|1 http://isni.org/isni/0000000109379385.
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| 245 |
1 |
0 |
|a Advertising as multilingual communication /
|c Helen Kelly-Holmes.
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| 260 |
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|a Houndmills, Balsingstoke, Hampshire ;
|a New York :
|b Palgrave Macmillan,
|c 2005.
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| 300 |
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|a xiv, 206 pages ;
|c 23 cm.
|
| 336 |
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|a text
|b txt
|2 rdacontent.
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia.
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| 338 |
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|a volume
|b nc
|2 rdacarrier.
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| 504 |
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|a Includes bibliographical references (pages 193-202) and index.
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| 520 |
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|a "The author examines the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. On the one hand, advertising and other market discourses use multilingualism by accentuating linguistic differences in order to sell products and services associated with a particular language, country or region. On the other hand, advertising responds to situations that are bilingual or multilingual in nature by problematizing and attempting to overcome multilingual realities."--BOOK JACKET.
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|a committed to retain
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|d 20450101
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|f Alliance Shared Trust
|u https://www.coalliance.org/shared-print-archiving-policies.
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0 |
|a Advertising.
|0 http://id.loc.gov/authorities/subjects/sh85001086.
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| 650 |
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|a Advertising
|x Language.
|0 http://id.loc.gov/authorities/subjects/sh2007100689.
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| 650 |
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0 |
|a Multilingualism
|x Economic aspects.
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| 650 |
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|a Multiculturalism
|x Economic aspects.
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| 650 |
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0 |
|a Intercultural communication.
|0 http://id.loc.gov/authorities/subjects/sh85067222.
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| 856 |
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|z View publisher description
|u http://www.loc.gov/catdir/description/hol054/2004054891.html
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|p Can circulate
|a University of Colorado Boulder
|b Boulder Campus
|c Offsite
|d PASCAL Offsite
|e HF5823 .K346 2005
|h Library of Congress classification
|i book
|m P203300203006
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