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Lifestyle market segmentation / Dennis J. Cahill.

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Bibliographic Details
Main Author: Cahill, Dennis J.
Format: Book
Language:English
Published: New York : Haworth Press, ©2006.
Series:Haworth series in segmented, targeted, and customized marketing.
Subjects:
Market segmentation.
Consumers' preferences.
Consumer behavior.
Lifestyles.
Description
Physical Description:xiii, 184 pages : illustrations ; 21 cm.
Bibliography:Includes bibliographical references (pages 171-181) and index.
ISBN:0789028689 (hard : alk. paper)
9780789028686 (hard : alk. paper)
0789028697 (soft : alk. paper)
9780789028693 (soft : alk. paper)

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