Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them / Arthur G. Cook.

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Bibliographic Details
Main Author: Cook, Arthur G.
Format: Book
Language:English
Published: Aldershot, England ; Burlington, VT : Gower, ©2006.
Subjects:

MARC

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260 |a Aldershot, England ;  |a Burlington, VT :  |b Gower,  |c ©2006. 
300 |a xvii, 141 pages :  |b illustrations ;  |c 25 cm. 
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504 |a Includes bibliographical references (pages 135-137) and index. 
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650 2 2 |a Forecasting  |x methods. 
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