Fashion brands : branding style from Armani to Zara / Mark Tungate.

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Bibliographic Details
Main Author: Tungate, Mark, 1967-
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2008.
Edition:2nd ed.
Subjects:

MARC

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100 1 |a Tungate, Mark,  |d 1967-  |0 http://id.loc.gov/authorities/names/n2004027894  |1 http://isni.org/isni/000000010381995X. 
245 1 0 |a Fashion brands :  |b branding style from Armani to Zara /  |c Mark Tungate. 
250 |a 2nd ed. 
260 |a London ;  |a Philadelphia :  |b Kogan Page,  |c 2008. 
300 |a xv, 264 pages, 16 unnumbered pages of plates :  |b color illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent. 
337 |a unmediated  |b n  |2 rdamedia. 
338 |a volume  |b nc  |2 rdacarrier. 
504 |a Includes bibliographical references (pages [253]-254) and index. 
520 1 |a "This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it looks at ethical clothing, the impact of blogging and the rise of celebrity-endorsed products and ranges." "Fashion Brands investigates logos, advertising, store design, psychology and the influence of the media. It also reveals how a mere piece of clothing can be transformed into something with mystical allure."--BOOK JACKET. 
583 1 |a committed to retain  |c 20200101  |d 20450101  |5 CoU  |f Alliance Shared Trust  |u https://www.coalliance.org/shared-print-archiving-policies. 
650 0 |a Fashion merchandising.  |0 http://id.loc.gov/authorities/subjects/sh85047384. 
650 0 |a Branding (Marketing)  |0 http://id.loc.gov/authorities/subjects/sh2007006470. 
650 0 |a Advertising  |x Fashion.  |0 http://id.loc.gov/authorities/subjects/sh85001124. 
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952 f f |p Can circulate  |a University of Colorado Boulder  |b Boulder Campus  |c Offsite  |d PASCAL Offsite  |e HD9940.A2 T86 2008  |h Library of Congress classification  |i book  |m P204090613017  |n 1