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080310s2008 enkaf b 001 0 eng |
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|a 2008011174
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|a 9780749453053
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|a 0749453052
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035 |
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|a (OCoLC)ocn213358274
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|a (OCoLC)213358274
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|a DLC
|c DLC
|d BAKER
|d BTCTA
|d YDXCP
|d BWKUK
|d BWK
|d BWX
|d OrLoB-B
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|a CODA
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|a HD9940.A2
|b T86 2008
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100 |
1 |
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|a Tungate, Mark,
|d 1967-
|0 http://id.loc.gov/authorities/names/n2004027894
|1 http://isni.org/isni/000000010381995X.
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245 |
1 |
0 |
|a Fashion brands :
|b branding style from Armani to Zara /
|c Mark Tungate.
|
250 |
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|a 2nd ed.
|
260 |
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|a London ;
|a Philadelphia :
|b Kogan Page,
|c 2008.
|
300 |
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|a xv, 264 pages, 16 unnumbered pages of plates :
|b color illustrations ;
|c 24 cm.
|
336 |
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|a text
|b txt
|2 rdacontent.
|
337 |
|
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|a unmediated
|b n
|2 rdamedia.
|
338 |
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|a volume
|b nc
|2 rdacarrier.
|
504 |
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|a Includes bibliographical references (pages [253]-254) and index.
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520 |
1 |
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|a "This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it looks at ethical clothing, the impact of blogging and the rise of celebrity-endorsed products and ranges." "Fashion Brands investigates logos, advertising, store design, psychology and the influence of the media. It also reveals how a mere piece of clothing can be transformed into something with mystical allure."--BOOK JACKET.
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583 |
1 |
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|a committed to retain
|c 20200101
|d 20450101
|5 CoU
|f Alliance Shared Trust
|u https://www.coalliance.org/shared-print-archiving-policies.
|
650 |
|
0 |
|a Fashion merchandising.
|0 http://id.loc.gov/authorities/subjects/sh85047384.
|
650 |
|
0 |
|a Branding (Marketing)
|0 http://id.loc.gov/authorities/subjects/sh2007006470.
|
650 |
|
0 |
|a Advertising
|x Fashion.
|0 http://id.loc.gov/authorities/subjects/sh85001124.
|
907 |
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|a .b50130444
|b 12-02-20
|c 10-16-08
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998 |
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|a pas
|b 10-20-08
|c x
|d m
|e -
|f eng
|g enk
|h 0
|i 1
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907 |
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|a .b50130444
|b 11-26-14
|c 10-16-08
|
944 |
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|a MARS - RDA ENRICHED
|
907 |
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|a .b50130444
|b 08-11-09
|c 10-16-08
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907 |
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|a .b50130444
|b 12-31-08
|c 10-16-08
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907 |
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|a .b50130444
|b 10-20-08
|c 10-16-08
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|i 976696a6-421b-5a7c-a746-f078f415366d
|s b80d7d16-3245-54a1-bd84-3d193d9c8c4c
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f |
f |
|p Can circulate
|a University of Colorado Boulder
|b Boulder Campus
|c Offsite
|d PASCAL Offsite
|e HD9940.A2 T86 2008
|h Library of Congress classification
|i book
|m P204090613017
|n 1
|