ESPN : the company : the story and lessons behind the most fanatical brand in sports / Anthony F. Smith, with Keith Hollihan.

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Bibliographic Details
Main Author: Smith, Anthony F.
Other Authors: Hollihan, Keith
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2009.
Subjects:

MARC

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245 1 0 |a ESPN :  |b the company : the story and lessons behind the most fanatical brand in sports /  |c Anthony F. Smith, with Keith Hollihan. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c ©2009. 
300 |a xxiv, 232 pages, 8 unnumbered pages of plates :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent. 
337 |a unmediated  |b n  |2 rdamedia. 
338 |a volume  |b nc  |2 rdacarrier. 
504 |a Includes bibliographical references and index. 
650 0 |a Television broadcasting of sports  |x History. 
610 2 0 |a ESPN (Television network)  |x History. 
700 1 |a Hollihan, Keith.  |0 http://id.loc.gov/authorities/names/n2004090966  |1 http://isni.org/isni/0000000114385608. 
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