A Strategy for Maintaining Public Opinion Support on a Controversial Issue [microform] : An Empirical Test of Resistance Theory / James L. Gaudino and Allen C. Harris.

To extend the resistance-to-persuasion literature into a context relevant to public relations, a study examined the reactions of 147 Michigan State University students after viewing edited versions of President Ronald Reagan's televised address of February 26, 1986. Reagan's address, conce...

Full description

Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Gaudino, James L.
Other Authors:	Harris, Allen C.
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1988.
Subjects:	Audience Analysis. Communication Research. Higher Education. Mass Media Effects. Persuasive Discourse. Presidents of the United States. Public Opinion. Public Relations. Rhetorical Invention. Student Attitudes. Television Viewing.