The Contribution of "Around the Dial" to American Music Radio Announcing Culture [microform] / Steven O. Shields and Robert M. Ogles.
Shared conventions of the modern radio industry should allow radio announcers and other producers of radio content to distinguish "good radio" from "bad radio." To help in making this distinction, a study delineated some of the basic conventions used in the production of radio co...
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| Format: | Microfilm Book |
| Language: | English |
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1988.
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| Summary: | Shared conventions of the modern radio industry should allow radio announcers and other producers of radio content to distinguish "good radio" from "bad radio." To help in making this distinction, a study delineated some of the basic conventions used in the production of radio content and analyzed the frequency of their appearance in a popular audio magazine targeted at contemporary disc jockeys. First, from the content of issues 1-100 of "Around the Dial" (ATD), an audio aircheck periodical published monthly since November, 1976, 452 representative segments were selected as a sampling frame; next, using a random selection procedure, 100 segments were drawn out for analysis. Analysis focused on three conventions: format type, frequency band, and class of service. Findings which showed that patterns of conventions may exemplify standards of "good radio" include (1) "good" music radio formats are likely to be some current derivative of Top-40 (e.g., Contemporary Hit Radio, Oldies); (2) although ATD presents an accurate ratio of AM to FM segments, the world of "good radio" presented by ATD is dominated by clear-channel AM stations in the United States; (3) the world of "good radio" exists in the top-ten Arbitron markets; (4) announcers who work on the air during the morning drive-time daypart apparently are "better" than those who work at other times of the day; and (5) there are more males than females in all dayparts. (Sixteen notes are attached.) (MS) |
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| Item Description: | ERIC Note: Paper presented at the Annual Meeting of the American Culture Association (10th, New Orleans, LA, March 23-26, 1988). ERIC Document Number: ED296392. |
| Physical Description: | 21 pages. |
| Reproduction Note: | Microfiche. |
| Action Note: | committed to retain |