Determining Nonresponse in Survey of Newspaper Editors [microform] / Tsan-Kuo Chang and Others.

In survey research, nonresponse has been one of the major concerns about survey accuracy and validity. A case in point is the increasing use of surveys in mass communications research; much previous research has dealt with nonresponse among the general public, but little is known about nonresponse i...

Full description

Saved in:
Bibliographic Details
Online Access: Request ERIC Document
Main Author: Chang, Tsan-Kuo
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1989.
Subjects:

MARC

LEADER 00000nam a22000002u 4500
001 b6169385
003 CoU
007 he u||024||||
008 890801s1989 xx |||| bt ||| | eng d
005 20240722191902.0
035 |a (ERIC)ed311512 
040 |a ericd  |c ericd  |d MvI 
099 |f ERIC DOC #  |a ED311512 
100 1 |a Chang, Tsan-Kuo.  |0 http://id.loc.gov/authorities/names/n92105897  |1 http://isni.org/isni/000000011647441X 
245 1 0 |a Determining Nonresponse in Survey of Newspaper Editors  |h [microform] /  |c Tsan-Kuo Chang and Others. 
260 |a [Place of publication not identified] :  |b Distributed by ERIC Clearinghouse,  |c 1989. 
300 |a 27 pages 
336 |a text  |b txt  |2 rdacontent. 
337 |a microform  |b h  |2 rdamedia. 
338 |a microfiche  |b he  |2 rdacarrier. 
500 |a ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (72nd, Washington, DC, August 10-13, 1989). Study supported in part by an RCA grant from the College of Graduate Studies, Cleveland State University.  |5 ericd. 
500 |a ERIC Document Number: ED311512. 
520 |a In survey research, nonresponse has been one of the major concerns about survey accuracy and validity. A case in point is the increasing use of surveys in mass communications research; much previous research has dealt with nonresponse among the general public, but little is known about nonresponse in special subgroups in the population where any bias caused by nonresponse may have significant effects on the conclusions derived from the data. As part of a larger project, a study used a multivariate approach to determine nonresponse bias, if any, in a national survey of newspaper editors. A six-page closed-ended questionnaire was sent to 540 newspaper editors around the United States and received a 52% response rate after three mailings. Discriminant analysis examined the differences between respondents and non-respondents with respect to several intra- and extra-media variables simultaneously. Results showed that nonresponse does not necessarily cause a severe, significant bias in terms of some market and organizational characteristics of the newspapers selected in the sample. The major reason for nonresponse appeared to be related to newspaper editors' lack of time in the newsroom. These findings sugget that a well-designed and carefully executed mail survey is still the best and least expensive alternative for researching American journalists. (Four tables of data are included, and 29 references are attached.) (SR) 
533 |a Microfiche.  |b [Washington D.C.]:  |c ERIC Clearinghouse  |e microfiches : positive. 
583 1 |a committed to retain  |c 20240101  |d 20490101  |5 CoU  |f Alliance Shared Trust  |u https://www.coalliance.org/shared-print-archiving-policies 
650 0 7 |a Communication Research.  |2 ericd 
650 0 7 |a Data Collection.  |2 ericd 
650 0 7 |a Discriminant Analysis.  |2 ericd 
650 1 7 |a Editors.  |2 ericd 
650 0 7 |a Higher Education.  |2 ericd 
650 1 7 |a Mail Surveys.  |2 ericd 
650 0 7 |a National Surveys.  |2 ericd 
650 1 7 |a Newspapers.  |2 ericd 
650 0 7 |a Occupational Surveys.  |2 ericd 
650 1 7 |a Research Methodology.  |2 ericd 
650 0 7 |a Statistical Bias.  |2 ericd 
856 4 2 |z Request ERIC Document  |u https://colorado.idm.oclc.org/login?url=https://colorado.illiad.oclc.org/illiad/COD/illiad.dll?Action=10&Form=23 
907 |a .b61693856  |b 01-18-22  |c 10-10-10 
944 |a MARS - RDA ENRICHED 
998 |a pas  |b 10-10-10  |c f  |d m   |e -  |f eng  |g xx   |h 0  |i 1 
956 |a ERIC 
999 f f |i c3c2db8b-206c-5b44-8fb8-30ee84c10c1d  |s 18d209f9-2e71-5bc0-aa3e-3ce7bad21307 
952 f f |p Can circulate  |a University of Colorado Boulder  |b Boulder Campus  |c Offsite  |d PASCAL Offsite  |e ED311512  |h Other scheme  |i microfiche  |n 1