USA Today [microform] : Accentuating the Positive: A Study of the Gannett Flagship Newspaper / William F. Wright.

To investigate whether "USA Today" emphasizes "good news" over "bad news," a study was conducted using 10 randomly selected adults in State College, Pennsylvania, over an 11-week period in 1985. Subjects were asked to rate 248 stories over 45 pages of main news columns...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Wright, William F.
Format:	Microfilm Book
Language:	English
Published:	[Place of publication not identified] : Distributed by ERIC Clearinghouse, 1986.
Subjects:	Adults. Audience Analysis. Content Analysis. Layout (Publications) Mass Media Effects. Media Research. News Reporting. Newspapers. Persuasive Discourse.