The Development Officer in Higher Education [electronic resource] : Toward an Understanding of the Role / Michael J. Worth and James W. Asp, II.

The literature in the field of higher education fund-raising places development officers into four roles: (1) salesman, which emphasizes soliciting gifts; (2) catalyst, working behind the scenes to support fund-raising activities of presidents and volunteers; (3) manager, which requires organizing f...

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Online Access: Full Text (via ERIC)
Main Author: Worth, Michael J.
Corporate Authors: ERIC Clearinghouse on Higher Education, George Washington University. Graduate School of Education and Human Development
Other Authors: Asp, James W., II
Format: Electronic eBook
Language:English
Published: Washington, DC : ERIC Clearinghouse on Higher Education, 1995.
Series:ERIC digest.
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Call Number: ED382106
ED382106 Available