Assessing Market Potential in the Inquiry Pool. AIR Forum 1982 Paper [microform] / Robert Lay and Others.

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Lay, Robert
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1982.
Subjects:	Administrative Policy. Admission Criteria. College Admission. College Applicants. College Bound Students. College Choice. Decision Making. Eligibility. Enrollment Influences. Higher Education. Institutional Research. Marketing. Outreach Programs. Reputation. Student Recruitment.