The Relationship between Active Viewing of Different Television Content Types and Individual Perception of a Mean World [microform] / Donna Rouner.

A study tested the validity of two active TV viewing constructs that predicted the effects of content and degree of active viewing on a television viewer's perception of a mean world. Random digit dialing produced interviews with 163 subjects who were asked separate questions about their prime...

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Bibliographic Details

Online Access:	Request ERIC Document
Main Author:	Rouner, Donna
Format:	Microfilm Book
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1982.
Subjects:	Audiences. Mass Media Effects. Negative Attitudes. Programing (Broadcast) Television Research. Television Viewing.