The Relationship between Active Viewing of Different Television Content Types and Individual Perception of a Mean World [microform] / Donna Rouner.
A study tested the validity of two active TV viewing constructs that predicted the effects of content and degree of active viewing on a television viewer's perception of a mean world. Random digit dialing produced interviews with 163 subjects who were asked separate questions about their prime...
Saved in:
| Online Access: |
Request ERIC Document |
|---|---|
| Main Author: | |
| Format: | Microfilm Book |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1982.
|
| Subjects: |
MARC
| LEADER | 00000nam a22000002u 4500 | ||
|---|---|---|---|
| 001 | b6304459 | ||
| 003 | CoU | ||
| 007 | he u||024|||| | ||
| 008 | 820701s1982 xx |||| b ||| s eng d | ||
| 005 | 20240722203537.7 | ||
| 035 | |a (ERIC)ed220831 | ||
| 040 | |a ericd |c ericd |d MvI | ||
| 099 | |f ERIC DOC # |a ED220831 | ||
| 100 | 1 | |a Rouner, Donna. | |
| 245 | 1 | 4 | |a The Relationship between Active Viewing of Different Television Content Types and Individual Perception of a Mean World |h [microform] / |c Donna Rouner. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1982. | ||
| 300 | |a 34 p. | ||
| 336 | |a text |2 rdacontent. | ||
| 337 | |a microform |2 rdamedia. | ||
| 338 | |a microfiche |2 rdacarrier. | ||
| 500 | |a ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (65th, Athens, OH, July 25-28, 1982). |5 ericd. | ||
| 500 | |a ERIC Document Number: ED220831. | ||
| 520 | |a A study tested the validity of two active TV viewing constructs that predicted the effects of content and degree of active viewing on a television viewer's perception of a mean world. Random digit dialing produced interviews with 163 subjects who were asked separate questions about their prime time and daytime viewing to determine their level of attention and their outlook on the world. Results indicated the best model for daytime viewers, but also provided a good model for evening viewing by persons who watch only evening TV and for those who watch TV at both times of the day. Although the prediction that more active viewers of prime time TV would be less likely to be cultivated by that time's content was supported, this model did not hold for persons who also watch daytime TV, perhaps because of the small size of the sample or because the mix of contents mitigates the effects of prime time TV's greater amounts of violence. World view may also be the cause, not the effect, of certain viewing habits. Public affairs TV viewing also affected viewer outlook strongly. Finally, these results suggest that a finer delineation of TV viewing types might prove useful to future research. (JL) | ||
| 533 | |a Microfiche. |b [Washington D.C.]: |c ERIC Clearinghouse |e microfiches : positive. | ||
| 583 | 1 | |a committed to retain |c 20240101 |d 2049101 |5 CoU |f Alliance Shared Trust |u https://www.coalliance.org/shared-print-archiving-policies | |
| 650 | 0 | 7 | |a Audiences. |2 ericd. |
| 650 | 1 | 7 | |a Mass Media Effects. |2 ericd. |
| 650 | 1 | 7 | |a Negative Attitudes. |2 ericd. |
| 650 | 0 | 7 | |a Programing (Broadcast) |2 ericd. |
| 650 | 1 | 7 | |a Television Research. |2 ericd. |
| 650 | 1 | 7 | |a Television Viewing. |2 ericd. |
| 856 | 4 | 2 | |z Request ERIC Document |u https://colorado.idm.oclc.org/login?url=https://colorado.illiad.oclc.org/illiad/COD/illiad.dll?Action=10&Form=23 |
| 907 | |a .b63044596 |b 01-18-22 |c 10-13-10 | ||
| 998 | |a pas |b 10-14-10 |c f |d m |e - |f eng |g xx |h 4 |i 1 | ||
| 956 | |a ERIC | ||
| 999 | f | f | |i 3791e664-aef0-5ecc-b76b-354b4df03754 |s 5f1c94b3-87bb-5799-9e52-e55ab1e132f1 |
| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Boulder Campus |c Offsite |d PASCAL Offsite |e ED220831 |h Other scheme |i microfiche |n 1 |