Franchising [electronic resource] / Richard Cornell.
Designed for use in a franchising workshop, this manual provides information on becoming a franchisee. Introductory remarks discussing the benefits and challenges of becoming a franchisee and describing the workshop itself are followed by the course outline. Next, for each of the course's six u...
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| Online Access: |
Full Text (via ERIC) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1985.
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| Summary: | Designed for use in a franchising workshop, this manual provides information on becoming a franchisee. Introductory remarks discussing the benefits and challenges of becoming a franchisee and describing the workshop itself are followed by the course outline. Next, for each of the course's six units, the manual states the core idea, goals, and agenda; and presents handouts, resources, and homework. The units cover: (1) Introduction to Franchising; (2) You, Business and the World of Franchising; (3) Evaluating a Franchise--The Concept; (4) Evaluating a Franchisee--The Franchisor; (5) The Franchisee-Franchisor Relationship; and (6) Supervision. Finally, the franchise workshop leader's guide is presented. (LAL) |
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| Item Description: | ERIC Document Number: ED267852. Availability: AACJC Publications, 80 South Early Street, Alexandria, VA 22304 ($15.98). Sponsoring Agency: Small Business Administration, Washington, DC. Office of Business Development. Contract Number: SBA-4873MA80. ERIC Note: Some pages containing pictures may be marginally legible. |
| Physical Description: | 181 p. |
| Audience: | Community. |