Culture vs. Technology [electronic resource] : Mass Media Policy of the Netherlands Attempts a Balance / Thomas H. Heuterman and Toon Rennen.
Telecommunications policy makers in Western Europe face the dilema of satisfying public demand for a wider range of television viewing alternatives without sacrificing national cultural integrity. The Dutch Parliament addressed this problem in 1984, 1985, and 1986 as it approved steps to implement t...
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| Format: | Electronic eBook |
| Language: | English |
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Distributed by ERIC Clearinghouse,
1986.
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| Summary: | Telecommunications policy makers in Western Europe face the dilema of satisfying public demand for a wider range of television viewing alternatives without sacrificing national cultural integrity. The Dutch Parliament addressed this problem in 1984, 1985, and 1986 as it approved steps to implement the "Medianota," the comprehensive policy document on the media, and took subsequent steps to enforce it. The document provides protection for Dutch culture, the Dutch press, and the Dutch broadcasting industry. Among the goals accomplished by the Dutch policy are (1) avoiding cultural fragmentation by restricting non-Dutch advertising, non-Dutch satellite programming, and protection of television and film production; (2) meeting the needs of political minorities without alienating the majority of the country's population; seeking popular programming by advocating a third channel and expanding hours of the two existing channels; and requiring public affairs programming of the broadcast organizations to which the Dutch government allocates air time. While the media bill may not be considered model legislation by other countries because of the unique structure of Dutch broadcasting, it does contain the necessary policy elements for successful balance among vested interests, national cultural, and new technology. Notes, and a five-page list of references concludes the report. (DF) |
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| Item Description: | ERIC Document Number: ED269776. ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (69th, Norman, OK, August 3-6, 1986). |
| Physical Description: | 29 p. |