Development of an Introductory Commercial Spanish Course [electronic resource] : Collaboration of the Mead Packing Co. & Kennesaw College / Judy Myers Holzman.
A collaborative effort of the business community and Kennesaw College (Georgia) resulted in the development of and implementation of an introductory commercial Spanish course that has been successful in introducing students to business practices in a Spanish-speaking environment. Previously, a trans...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1986.
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| Summary: | A collaborative effort of the business community and Kennesaw College (Georgia) resulted in the development of and implementation of an introductory commercial Spanish course that has been successful in introducing students to business practices in a Spanish-speaking environment. Previously, a translation service had been developed by the colleges' foreign language department to serve a local international trade center, and it was from that effort that interest in a commercial Spanish course emerged. A survey of business and language majors identified a substantial target audience and helped to pinpoint special considerations in course development, such as the lack of business training of most language majors and the limited time in business majors' schedules. A review of available materials revealed appropriate materials but no single text, so the course developers wrote 10 units with supplemental cultural readings and practical exercises. During the second time the course was taught, guest speakers from the business community were invited to the class. The success of the effort has convinced the language faculty of the value of a school-business collaboration. (MSE) |
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| Item Description: | ERIC Document Number: ED295420. ERIC Note: In: Proceedings of the Fifth Annual Eastern Michigan University Conference on Languages for Business and the Professions (see FL 016 586). |
| Physical Description: | 8 p. |