Advanced Marketing Core Curriculum. Test Items and Assessment Techniques [electronic resource] / Clifton L. Smith and Others.
This document contains duties and tasks, multiple-choice test items, and other assessment techniques for Missouri's advanced marketing core curriculum. The core curriculum begins with a list of 13 suggested textbook resources. Next, nine duties with their associated tasks are given. Under each...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1989.
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| Subjects: |
MARC
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| 099 | |f ERIC DOC # |a ED322288 | ||
| 100 | 1 | |a Smith, Clifton L. | |
| 245 | 1 | 0 | |a Advanced Marketing Core Curriculum. Test Items and Assessment Techniques |h [electronic resource] / |c Clifton L. Smith and Others. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1989. | ||
| 300 | |a 278 p. | ||
| 500 | |a ERIC Document Number: ED322288. | ||
| 500 | |a Availability: Instructional Materials Laboratory, University of Missouri, 2316 Industrial Drive, Columbia, MO 65202 (order no. 80-1046-I: $11.00). |5 ericd. | ||
| 500 | |a Sponsoring Agency: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education. |5 ericd. | ||
| 500 | |a Educational level discussed: Postsecondary Education. | ||
| 500 | |a Educational level discussed: Secondary Education. | ||
| 520 | |a This document contains duties and tasks, multiple-choice test items, and other assessment techniques for Missouri's advanced marketing core curriculum. The core curriculum begins with a list of 13 suggested textbook resources. Next, nine duties with their associated tasks are given. Under each task appears one or more citations to appropriate sections of a textbook resource. The tasks are: (1) communications in marketing; (2) economics and marketing; (3) employment and advancement; (4) human relations in marketing; (5) marketing operations; (6) market planning; (7) physical distribution; (8) sales promotion; and (9) selling. The duties are followed by a section giving two suggested multiple-choice test items for each task. Correct answers are indicated by an asterisk. Part 2 of the document is an expanded list of multiple-choice and true/false test items arranged by duty and task, with correct answers indicated. Part 3 provides the following assessment techniques: role play; oral presentations; business writing exercises; interpretation of tables, graphs, and charts; case studies; matching exercises; written reports; true or false questions; fill-in-the-blank questions; compare and contrast assignments; crossword puzzles; interviews; bookkeeping exercises; and research projects. An answer key and/or assessment rating sheet accompanies each assessment technique. (CML) | ||
| 521 | 8 | |a Teachers. |b ericd. | |
| 521 | 8 | |a Practitioners. |b ericd. | |
| 650 | 1 | 7 | |a Business Skills. |2 ericd. |
| 650 | 0 | 7 | |a Competency Based Education. |2 ericd. |
| 650 | 0 | 7 | |a Core Curriculum. |2 ericd. |
| 650 | 1 | 7 | |a Distributive Education. |2 ericd. |
| 650 | 0 | 7 | |a Economics. |2 ericd. |
| 650 | 1 | 7 | |a Employment Potential. |2 ericd. |
| 650 | 1 | 7 | |a Interpersonal Competence. |2 ericd. |
| 650 | 1 | 7 | |a Marketing. |2 ericd. |
| 650 | 1 | 7 | |a Merchandising. |2 ericd. |
| 650 | 0 | 7 | |a Occupational Information. |2 ericd. |
| 650 | 0 | 7 | |a Postsecondary Education. |2 ericd. |
| 650 | 1 | 7 | |a Promotion (Occupational) |2 ericd. |
| 650 | 0 | 7 | |a Salesmanship. |2 ericd. |
| 650 | 0 | 7 | |a Secondary Education. |2 ericd. |
| 650 | 1 | 7 | |a Student Evaluation. |2 ericd. |
| 710 | 2 | |a University of Missouri--Columbia. |b Instructional Materials Laboratory. | |
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