The Future of the Mass Media [electronic resource] : Social, Legal, and Economic Aspects of Newspapers and Television in Florida / Ramona R. Rush and Others.

A sample of 558 communication specialists and nonspecialists was drawn for this study of the future role of mass media in Florida. The Delphi technique was used in four rounds of mail questionnaires, though response rates dropped from 29% of the total sample in round one to 8% in round four. Social,...

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Bibliographic Details
Online Access: Full Text (via ERIC)
Main Author: Rush, Ramona R.
Format: Electronic eBook
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1975.
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MARC

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245 1 4 |a The Future of the Mass Media  |h [electronic resource] :  |b Social, Legal, and Economic Aspects of Newspapers and Television in Florida /  |c Ramona R. Rush and Others. 
260 |a [S.l.] :  |b Distributed by ERIC Clearinghouse,  |c 1975. 
300 |a 68 p. 
500 |a ERIC Document Number: ED127617. 
500 |a ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (58th, Ottawa, Canada, August 1975).  |5 ericd. 
520 |a A sample of 558 communication specialists and nonspecialists was drawn for this study of the future role of mass media in Florida. The Delphi technique was used in four rounds of mail questionnaires, though response rates dropped from 29% of the total sample in round one to 8% in round four. Social, legal, and economic events affecting the future of the mass media are discussed in this report; technical aspects of the study will be reported in a later document. Twenty-eight future events are discussed on the basis of assigned probabilities of .5 or better in round three. Fourteen events were classified as social, dealing primarily with the public's trust in access to television and newspapers. Seven were classified as legal, concerned mainly with freedom of the press. Seven were economic, dictated by rising production costs and by competition within and between the various mass media. (AA) 
650 1 7 |a Communications.  |2 ericd. 
650 0 7 |a Economic Factors.  |2 ericd. 
650 1 7 |a Futures (of Society)  |2 ericd. 
650 0 7 |a Information Dissemination.  |2 ericd. 
650 0 7 |a Journalism.  |2 ericd. 
650 0 7 |a Legal Problems.  |2 ericd. 
650 1 7 |a Mass Media.  |2 ericd. 
650 0 7 |a Media Research.  |2 ericd. 
650 1 7 |a Newspapers.  |2 ericd. 
650 0 7 |a Social Influences.  |2 ericd. 
650 1 7 |a Television.  |2 ericd. 
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