Comprehension [electronic resource] : The Challenge for Children's Television / Susan R. Storm.
The purpose of this research was to determine young children's comprehension of selected TV program content. The subjects were 210 children in grades K-2. All subjects in groups of five, were shown segments from four TV programs: a scalloped potatoes commercial, a "Batman" and Robin e...
Saved in:
| Online Access: |
Full Text (via ERIC) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1977.
|
| Subjects: |
| Summary: | The purpose of this research was to determine young children's comprehension of selected TV program content. The subjects were 210 children in grades K-2. All subjects in groups of five, were shown segments from four TV programs: a scalloped potatoes commercial, a "Batman" and Robin episode, a news story on the MIG-25 and a segment of the "Electric Company." Testing was a one-to-one interview. The percentage of correct responses in the four segments was: the news (75%), "Electric Company" (72.1%), "Batman" (70.9%), the commercial (54.8%). Tentative conclusions were: (1) children understand most of what they see and hear on TV, (2) children don't understand what they say (and appear) to like more than what they appear to dislike, (3) children cognitively understand fairly sophisticated information, and (4) TV research must concentrate on comprehension in conjunction with other variables to explain and identify TV's effects. (DAG) |
|---|---|
| Item Description: | ERIC Document Number: ED142197. ERIC Note: Paper presented at the annual meeting of the Association of Educational Communications and Technology (Miami Beach, Florida, April 28, 1977) ; Best copy available. Educational level discussed: Early Childhood Education. Educational level discussed: Kindergarten. Educational level discussed: Primary Education. |
| Physical Description: | 23 p. |