The Audience Experience with Television News. Journalism Monographs No. 55 [electronic resource] / Mark R. Levy.
"Audience experience" is a term used to denote the subjective meaning of news watching for the average American. This study examines audience experience in the following ways: the extent to which the television audience chooses, through self-defined goals, the television news broadcast the...
Saved in:
| Online Access: |
Full Text (via ERIC) |
|---|---|
| Main Author: | |
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1978.
|
| Subjects: |
| Summary: | "Audience experience" is a term used to denote the subjective meaning of news watching for the average American. This study examines audience experience in the following ways: the extent to which the television audience chooses, through self-defined goals, the television news broadcast they will watch, the uses and gratification associated with television news, and the implications of this data for broadcast journalism. From tape recorded group discussions with 24 television viewers, a questionnaire was devised which included, along with other measures, an inventory of colloquially worded statements regarding audience experience with television news. The questionnaire was administered to 240 adults chosen from 40 randomly selected housing clusters. Results indicated that for at least one-half of the sample, viewing was accidental rather than deliberate; viewers tended to watch the news to keep informed about subjective interests and found the news content and format reassuring; and although a large percentage of the audience regarded the news as entertainment, over one-half of the viewers surveyed indicated dissatisfaction with the depth of news coverage. Tables of data are included. (MAI) |
|---|---|
| Item Description: | ERIC Document Number: ED154435. Availability: Prof. Harold Wilson, AEJ Publications Manager, School of Journalism and Mass Communications, University of Minnesota, Minneapolis, Minnesota 55455 ($2.50). ERIC Note: May be marginally legible due to type size. |
| Physical Description: | 29 p. |