Mass Media and Interpersonal Influences on the Acquisition of Consumer Competencies [electronic resource] / Roy L. Moore and Others.

To achieve competency as consumers in the marketplace, young people need to acquire specific consumer skills. To determine the influence of such socialization agents as television, family, peers, and school on the acquisition of these skills, 607 middle and high school students in Kentucky and North...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Moore, Roy L.
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Adolescents. Age Differences. Consumer Education. Elementary School Students. Elementary Secondary Education. Family Influence. Knowledge Level. Peer Influence. Secondary School Students. Sex Differences. Socialization. Socioeconomic Background. Surveys. Television Viewing.