Time of Decision and Media Use During the Ford-Carter Campaign [electronic resource] / Steven H. Chaffee and Sun Yuel Choe.

Data from a series of surveys of voters in the Midwest, conducted during the 1976 presidential election campaign, were used to explore the effects of the campaign in relation to when people decided for whom to vote. A second purpose was to consider the adequacy of the traditional dichotomous model o...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Chaffee, Steven H.
Other Authors:	Choe, Sun Yuel
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1978.
Subjects:	Decision Making. Elections. Mass Media. Media Research. Persuasive Discourse. Political Affiliation. Political Issues. Speech Communication. Surveys. Voting.