Television Viewers, Nonviewers, and Heavy Viewers [electronic resource] / Marilyn Jackson-Beeck and Jeff Sobal.

Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal...

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Bibliographic Details

Online Access:	Full Text (via ERIC)
Main Author:	Jackson-Beeck, Marilyn
Other Authors:	Sobal, Jeff
Format:	Electronic eBook
Language:	English
Published:	[S.l.] : Distributed by ERIC Clearinghouse, 1979.
Subjects:	Audiences. Commercial Television. Social Characteristics. Surveys. Television Research. Television Viewing.