Mapping the Visual Communication Field [electronic resource] / Sandra E. Moriarty.
This paper discusses visual communication theory. After an examination of the literature, this study built a more extensive bibliography of visual communication in general--theory, research, teaching--as well as a taxonomy that was better grounded. A 95-page bibliography was developed for works from...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1995.
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MARC
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| 100 | 1 | |a Moriarty, Sandra E. | |
| 245 | 1 | 0 | |a Mapping the Visual Communication Field |h [electronic resource] / |c Sandra E. Moriarty. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1995. | ||
| 300 | |a 9 p. | ||
| 500 | |a ERIC Document Number: ED391520. | ||
| 500 | |a ERIC Note: In: Eyes on the Future: Converging Images, Ideas, and Instruction. Selected Readings from the Annual Conference of the International Visual Literacy Association (27th, Chicago, IL, October 18-22, 1995); see IR 017 629. |5 ericd. | ||
| 520 | |a This paper discusses visual communication theory. After an examination of the literature, this study built a more extensive bibliography of visual communication in general--theory, research, teaching--as well as a taxonomy that was better grounded. A 95-page bibliography was developed for works from a number of scholarly journals dealing with visual communication. Approximately 1,617 entries were organized into 13 major categories and 90 subcategories that represented the focal point of the work; a number of sources were also cross-referenced. The original 15 most popular (written about) areas and the 15 most popular cross-referenced areas were combined to provide a picture of the areas which are receiving the most attention in the literature. One observation that could be made was that at the top of the combined list was dominated by foundation theoretical areas from psychology (memory, cognition/information processing, and perception) as well as visual communication (mental imagery and visual/verbal interaction). Three of the professional areas also ranked in the top 10 with photography at number 2 and advertising and television/video at numbers 6 and 7. Only one education topic area appeared in the top 10: development/children's studies. The list demonstrates that visual communication has its own areas of theory and scholarly attention and that this literature base is nearly as extensive as the psychology base. The original, cross-referenced, and combined classification lists are included, in addition to the top 10 areas of focus. (Contains 22 references.) (AEF) | ||
| 650 | 1 | 7 | |a Bibliometrics. |2 ericd. |
| 650 | 1 | 7 | |a Citation Analysis. |2 ericd. |
| 650 | 1 | 7 | |a Classification. |2 ericd. |
| 650 | 0 | 7 | |a Cluster Grouping. |2 ericd. |
| 650 | 0 | 7 | |a Intellectual Disciplines. |2 ericd. |
| 650 | 1 | 7 | |a Literature Reviews. |2 ericd. |
| 650 | 0 | 7 | |a Scholarly Journals. |2 ericd. |
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