Getting off the Back of the BBC [electronic resource] : Or How to Stop Sponging off Rich Relatives / Thomas R. Donohue.
The Public Broadcasting Service (PBS) programing is often criticized by standards or criteria that are out of date and misrepresented in terms of the audience response. There is a need for the development and application of critical standards that recognize and utilize the unique characteristics ide...
Saved in:
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Full Text (via ERIC) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1975.
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| Subjects: |
MARC
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| 100 | 1 | |a Donohue, Thomas R. | |
| 245 | 1 | 0 | |a Getting off the Back of the BBC |h [electronic resource] : |b Or How to Stop Sponging off Rich Relatives / |c Thomas R. Donohue. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1975. | ||
| 300 | |a 7 p. | ||
| 500 | |a ERIC Document Number: ED116655. | ||
| 500 | |a ERIC Note: Paper presented at the Annual Meeting of the National Association of Educational Broadcasters (Washington, D.C., November 18, 1975). |5 ericd. | ||
| 520 | |a The Public Broadcasting Service (PBS) programing is often criticized by standards or criteria that are out of date and misrepresented in terms of the audience response. There is a need for the development and application of critical standards that recognize and utilize the unique characteristics identified by Marshal McLuhan. Television audience response is often judged by a simple head count which is an archaic method of determining listeners. Public television programing needs to encourage audience participation with programs whose content has been thoroughly researched; but instead of researching why one program succeeds while another fails, PBS is satisfied to borrow from the British Broadcasting Company. One alternative would be to use the programs rejected by commercial networks, but which are acceptable to the PBS audience. The second alternative would call for PBS to take a more aggressive and systematic research approach to determine its audience and its preferences. (Author/DS) | ||
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| 650 | 0 | 7 | |a Television Research. |2 ericd. |
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