Cross Cultural Methods for Survey Research in Black Urban Areas [electronic resource] / Carl O. Word.
This paper summarizes the development of a new approach to survey research in black urban communities, in part by adapting standard techniques. Attention is directed at a group of salient assumptions underlying social science investigations, namely: (1) the universality of majority culture models of...
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| Format: | Electronic eBook |
| Language: | English |
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[S.l.] :
Distributed by ERIC Clearinghouse,
1975.
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MARC
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| 100 | 1 | |a Word, Carl O. | |
| 245 | 1 | 0 | |a Cross Cultural Methods for Survey Research in Black Urban Areas |h [electronic resource] / |c Carl O. Word. |
| 260 | |a [S.l.] : |b Distributed by ERIC Clearinghouse, |c 1975. | ||
| 300 | |a 16 p. | ||
| 500 | |a ERIC Document Number: ED117216. | ||
| 500 | |a Availability: Carl O. Word, Cablecommunications Resource Center/West, 800 Welch Road, Palo Alto, California 94304 (Price not quoted). |5 ericd. | ||
| 500 | |a Sponsoring Agency: Booker T. Washington Foundation, Detroit, MI. |5 ericd. | ||
| 500 | |a Sponsoring Agency: National Science Foundation, Washington, DC. |5 ericd. | ||
| 520 | |a This paper summarizes the development of a new approach to survey research in black urban communities, in part by adapting standard techniques. Attention is directed at a group of salient assumptions underlying social science investigations, namely: (1) the universality of majority culture models of attitude structure; (2) sociolinguistic and linguistic styles in black communities; (3) the utility of majority culture cognitive frameworks to understanding black attitudes toward sensitive topics; and, (3) the adequacy of traditional survey research procedures to garner valid samples in urban black communities. Research pursued during summer 1975 involved eliciting a domain of thoughts about television in open-ended interviews with a cross-section of black respondents, refining that to a number of categories, and construction of an attitude scale reflecting those categories. Experienced black interviewers approached black residents of San Jose, East Palo Alto, San Francisco, and Oakland, California, in a variety of settings to ensure a mix of relevant and "irrelevant" factors. The interviewers attempted to structure the intercept as a conversation, so that the black respondents would feel free to utilize a similar communication style. The emphasis was on generating as much information about the cognitive categories people utilize to think about television as possible. (Author/JM) | ||
| 650 | 0 | 7 | |a Attitude Measures. |2 ericd. |
| 650 | 0 | 7 | |a Black Attitudes. |2 ericd. |
| 650 | 1 | 7 | |a Black Community. |2 ericd. |
| 650 | 0 | 7 | |a Cognitive Processes. |2 ericd. |
| 650 | 0 | 7 | |a Communication Problems. |2 ericd. |
| 650 | 1 | 7 | |a Community Surveys. |2 ericd. |
| 650 | 1 | 7 | |a Cross Cultural Studies. |2 ericd. |
| 650 | 0 | 7 | |a Cultural Influences. |2 ericd. |
| 650 | 0 | 7 | |a Field Interviews. |2 ericd. |
| 650 | 0 | 7 | |a Measurement Techniques. |2 ericd. |
| 650 | 1 | 7 | |a Research Methodology. |2 ericd. |
| 650 | 0 | 7 | |a Research Problems. |2 ericd. |
| 650 | 0 | 7 | |a Test Construction. |2 ericd. |
| 650 | 1 | 7 | |a Urban Population. |2 ericd. |
| 710 | 2 | |a Cablecommunications Resource Center/West. | |
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