Community Discussion and Newspaper Content [electronic resource] : Extending the Agenda-Setting Concept / L. Erwin Atwood and Others.

The study reported in this paper expands the arena of agenda-setting to include the content of a small daily newspaper and what the people of that community say they read and talk about during a non-political period. The newspaper's agenda was established by content analysis of 51 issues, resul...

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Online Access: Full Text (via ERIC)
Main Author: Atwood, Erwin
Format: Electronic eBook
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1976.
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Summary:The study reported in this paper expands the arena of agenda-setting to include the content of a small daily newspaper and what the people of that community say they read and talk about during a non-political period. The newspaper's agenda was established by content analysis of 51 issues, resulting in classification of 3415 stories in 41 content categories. One hundred fifty respondents were asked what they remembered reading in "yesterday's" newspaper, as well as what they had been talking about with family, friends, and acquaintances for "the past few days." Topics of conversation were obtained for local, regional, state, national, and international events. Findings suggest that at the local level the content of the newspaper is an important and independent contributor to the content of community discussion. Other sources of information appear to make substantial contributions at the regional, state, national, and international levels. (Author/KS)
Item Description:ERIC Document Number: ED124983.
ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (College Park, Maryland, August 1976).
Physical Description:30 pages