Analyzing and influencing search engine results : business and technology impacts on web information retrieval / Sönke Lieberam-Schmidt.
The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positio...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag : Springer,
2010.
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| Edition: | 1. ed. |
| Series: | Gabler research.
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| Subjects: |
| Summary: | The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results. |
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| Physical Description: | 1 online resource (xx, 221 pages) : illustrations. |
| Bibliography: | Includes bibliographical references (pages 207-218) and index. |
| ISBN: | 9783834989154 3834989150 3834924539 9783834924537 |
| Source of Description, Etc. Note: | Print version record. |