User generated branding [electronic resource] : integrating user generated content into brand management / Ulrike Arnhold ; with a preface by Christoph Burmann.

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Bibliographic Details
Online Access:	Full Text (via Springer)
Main Author:	Arnhold, Ulrike
Format:	Thesis Electronic eBook
Language:	English
Published:	Wiesbaden : Gabler, 2010.
Edition:	1st ed.
Series:	Gabler research. Innovatives markenmanagement.
Subjects:	Branding (Marketing) User-generated content.

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Full Text (via Springer)

Holdings details from Online
Call Number:	HF5415.1255 .U84 2010
HF5415.1255 .U84 2010	Available