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1 |
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|a Arnhold, Ulrike.
|0 http://id.loc.gov/authorities/names/nb2009025549
|1 http://isni.org/isni/0000000071494862.
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| 245 |
1 |
0 |
|a User generated branding
|h [electronic resource] :
|b integrating user generated content into brand management /
|c Ulrike Arnhold ; with a preface by Christoph Burmann.
|
| 250 |
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|a 1st ed.
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| 260 |
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|a Wiesbaden :
|b Gabler,
|c 2010.
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| 300 |
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|a 1 online resource (xxviii, 290 pages) :
|b illustrations.
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| 336 |
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|a text
|b txt
|2 rdacontent.
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| 337 |
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|a computer
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|2 rdamedia.
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| 338 |
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|a online resource
|b cr
|2 rdacarrier.
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| 490 |
1 |
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|a Gabler research : Innovatives markenmanagement.
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| 502 |
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|c University of Bremen
|d 2010.
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|a Includes bibliographical references.
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|a Print version record.
|
| 650 |
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0 |
|a Branding (Marketing)
|0 http://id.loc.gov/authorities/subjects/sh2007006470.
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| 650 |
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0 |
|a User-generated content.
|0 http://id.loc.gov/authorities/subjects/sh2007005697.
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| 650 |
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|a Branding (Marketing)
|2 fast
|0 (OCoLC)fst01743755.
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| 650 |
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|a User-generated content.
|2 fast
|0 (OCoLC)fst01743487.
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|a Gabler research.
|p Innovatives markenmanagement.
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