Sport public relations and communication / Maria Hopwood, Paul Kitchin, James Skinner.
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington, MA :
Butterworth-Heinemann,
2010.
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| Series: | Sports marketing series.
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| Subjects: |
Table of Contents:
- Bringing public relations and communication studies to sport / Maria Hopwood, Paul Kitchin & James Skinner
- Public relations and communication in sport / Maria Hopwood
- Sport relationship management / David Shilbury & Katherine Rowe
- Sport marketing public relations / Maria Hopwood
- Sport social responsibility / James Skinner
- Community relations and engagement / Paul Kitchin & Rob Lewis
- Sport volunteerism / B. Christine Green & Laurence Chalip
- Crisis communication and sport public relations / Allan Edwards & Wayne Usher
- The public relations role of fans and supporters' groups / Maria Hopwood
- Cross-cultural sport public relations and communication / Jacquie L'Etang
- New communications media for sport / Rob Lewis & Paul Kitchin
- Public relations for players / James Skinner
- International sport public relations / James Skinner & Kristine Toohey.