Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, and Ursula Koners.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke ; New York :
Palgrave Macmillan,
2010.
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| Subjects: |
| Physical Description: | xxiv, 261 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780230219762 (alk. paper) 0230219764 (alk. paper) |