Why we love Disney : the power of the Disney brand / Andi Stein.

Saved in:

Bibliographic Details
Main Author:	Stein, Andi, 1960-
Format:	Book
Language:	English
Published:	New York : Peter Lang, ©2011.
Subjects:	Walt Disney Company. Walt Disney Company > History. Amusements > United States > History.

Table of Contents:

Introduction
Disney history: the Walt Disney years
Disney history : the post-Walt years
Disney characters
Disney films
Disney television
Disney theme parks
Disney music
Disney theater and live entertainment
Disney travel and tourism
Disney sports
Disney home entertainment and interactive media
Disney marketing and promotion
Disney merchandising
Disney and the global marketplace.