Branding television / Catherine Johnson.

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Bibliographic Details
Main Author: Johnson, Catherine, 1973-
Format: Book
Language:English
Published: Abingdon, Oxon ; New York : Routledge, ©2012.
Series:Comedia.
Subjects:
Table of Contents:
  • Introduction: but television's not soap!: approaching television branding
  • Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era
  • From channel brands to service brands?: US television enters the digital era
  • Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry
  • The end of public service broadcasting?: branding Channel 4 and the BBC
  • The texts and intertexts of branding. Of idents and interstitials: channel branding
  • Longevity, transferability and multiplicity: programme brands
  • What's at stake in television branding?