Branding television / Catherine Johnson.
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York :
Routledge,
©2012.
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| Series: | Comedia.
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| Subjects: |
Table of Contents:
- Introduction: but television's not soap!: approaching television branding
- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era
- From channel brands to service brands?: US television enters the digital era
- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry
- The end of public service broadcasting?: branding Channel 4 and the BBC
- The texts and intertexts of branding. Of idents and interstitials: channel branding
- Longevity, transferability and multiplicity: programme brands
- What's at stake in television branding?