Strategic retail management [electronic resource] : text and international cases / Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler,
©2011.
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| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Functions, Formats and Players in Retailing
- Strategic Marketing in Retailing
- Marketing Mix in Retailing
- Buying, Logistics and Performance Measurement.