Strategic retail management [electronic resource] : text and international cases / Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.

Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Zentes, Joachim
Other Authors: Morschett, Dirk, Schramm-Klein, Hanna
Format: Electronic eBook
Language:English
Published: Wiesbaden : Gabler, ©2011.
Edition:2nd ed.
Subjects: