Protecting your intellectual property rights : understanding the role of management, governments, consumers and pirates / Peggy Chaudhry, Alan Zimmerman.
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protec...
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| Format: | eBook |
| Language: | English |
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New York, NY :
Springer,
©2013.
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| Series: | Management for professionals.
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Table of Contents:
- Introduction
- The Global Growth of Counterfeit Trade
- The Supply of Counterfeit Trade: The Problem Countries
- Modeling the Intellectual Property Rights Environment
- The Demand for Counterfeit Trade: Consumer Complicity
- The Use of Antipiracy Marketing Techniques to Educate the Consumer
- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights
- Government and Industry Led Operations to Curb Counterfeit Trade
- The Special Case of China
- Internet Piracy: The Virtual Marketplace for Counterfeit Goods
- Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies
- The Future: Will the Piracy Paradox Persist?