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Engaging diverse college alumni : the essential guide to fundraising / Marybeth Gasman and Nelson Bowman III.

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"To help move fundraising staff away from a 'one size fits all' approach, this book provides a comprehensive overview of philanthropy in diverse cultures, including Latinos, African Americans, Native Americans, and Asian Americans."--Publisher's description.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Gasman, Marybeth
Format: eBook
Language:English
Published: New York : Routledge, 2013.
Subjects:
Educational fund raising > United States.
Education, Higher > United States > Finance.
Universities and colleges > Alumni and alumnae > United States.
Education, Higher > Finance.
Educational fund raising.
Universities and colleges > Alumni and alumnae.
United States.
Table of Contents:
  • 1. Introduction
  • 2. African American Philanthropy and Alumni: "Uplifting the Race"
  • 3. Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige"
  • 4. Latino Philanthropy and Alumni: "Elevating Culture and Family"
  • 5. Native American Philanthropy and Alumni: "Community over Individual"
  • 6. A Conversation with Advancement Staff at Majority Institutions
  • 7. A Conversation with Alumni of Color
  • 8. Model Programs for Alumni of Color
  • 9. Mistakes to Avoid
  • 10. Best Practices and Concluding Thoughts
  • 11. Strategies at a Glance.

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