Exhibit marketing and trade show intelligence [electronic resource] : successful boothmanship and booth design / Klaus Solberg Søilen.
This book serves as a helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but al...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin ; New York :
Springer,
©2013.
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| Series: | Management for professionals.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
T396 .S65 2013
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| T396 .S65 2013 | Available |