Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.

Millennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach.

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Bibliographic Details
Online Access:	Full Text (via ProQuest)
Main Author:	Fromm, Jeff
Other Authors:	Garton, Christie
Format:	eBook
Language:	English
Published:	New York : AMACOM, [2013]
Subjects:	Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior.

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Full Text (via ProQuest)

Holdings details from Online
Call Number:	HF5415.332.Y66 F76 2013eb
HF5415.332.Y66 F76 2013eb	Available