The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / Frank Delano.
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Full Text (via EBSCO) |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
©1999.
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| Subjects: |
Table of Contents:
- I. In Pursuit of a Great Brand Name. 1. A Brand Name With No Boundaries. 2. The Current Process. 3. A New Understanding: The Brand Name as King. 4. Secrets to Naming Products and Companies. 5. The Seven Proven Principles. 6. A Proven Process
- II. Building a Great Brand Name into the Omnipowerful Brand: Lessons From American and European Companies. 7. The Making of "The Omnipowerful Brand" 8. Advertising That Builds the Brand. 9. The Next Dimension in Power Brand Marketing.