Opportunities in advertising careers / S. William Pattis ; revised by Jeff Johnson ; foreword by Ruth Wooden.

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Bibliographic Details
Online Access: Full Text (via EBSCO)
Main Author: Pattis, S. William
Other Authors: Johnson, Jeff, 1965-
Other title:Advertising careers.
Format: eBook
Language:English
Published: Lincolnwood, Ill., USA : VGM Career Horizons, ©1995.
Series:VGM opportunities series.
Subjects:
Table of Contents:
  • Advertising-then and now
  • A look at the media
  • What it takes to make it
  • The advertising agency
  • Creating ads
  • Education
  • Job opportunities
  • More opportunities in advertising
  • Appendixes.