|
|
|
|
| LEADER |
00000cam a2200000Ma 4500 |
| 001 |
b7611764 |
| 006 |
m o d |
| 007 |
cr ||||||||||| |
| 008 |
000809s2000 ilua o 001 0 eng d |
| 005 |
20240521141525.4 |
| 010 |
|
|
|z 98054274
|
| 019 |
|
|
|a 532528968
|a 752301320
|a 961662088
|a 962705346
|a 984889164
|a 989894717
|a 1007380538
|a 1038565576
|a 1053006053
|a 1097334841
|a 1135402368
|
| 020 |
|
|
|a 0585226148
|q (electronic bk.)
|
| 020 |
|
|
|a 9780585226149
|q (electronic bk.)
|
| 020 |
|
|
|z 0844242985
|
| 035 |
|
|
|a (OCoLC)ebs44953896
|
| 035 |
|
|
|a (OCoLC)44953896
|z (OCoLC)532528968
|z (OCoLC)752301320
|z (OCoLC)961662088
|z (OCoLC)962705346
|z (OCoLC)984889164
|z (OCoLC)989894717
|z (OCoLC)1007380538
|z (OCoLC)1038565576
|z (OCoLC)1053006053
|z (OCoLC)1097334841
|z (OCoLC)1135402368
|
| 037 |
|
|
|a ebs23955
|
| 040 |
|
|
|a N$T
|b eng
|e pn
|c N$T
|d OCL
|d OCLCQ
|d MUQ
|d OCLCQ
|d YDXCP
|d OCLCG
|d OCLCQ
|d HALAN
|d OCLCQ
|d TUU
|d OCLCQ
|d TNF
|d OCLCQ
|d OCLCF
|d OCLCQ
|d OCLCO
|d NZAUC
|d OCLCQ
|d D6H
|d OCLCQ
|d SUR
|d C@V
|d OCLCQ
|d SAV
|d ICD
|d QT7
|d LUE
|d OCLCQ
|d INT
|d TOF
|d OCLCQ
|d WYU
|d CNTRU
|d CHBRC
|d OCLCO
|d OCLCQ
|d IOY
|d OCLCQ
|
| 049 |
|
|
|a GWRE
|
| 050 |
|
4 |
|a HF5415.126
|b .J874 2000eb
|
| 100 |
1 |
|
|a Jutkins, Ray,
|d 1936-
|
| 245 |
1 |
0 |
|a Power direct marketing :
|b how to make it work for you /
|c Ray Jutkins.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Lincolnwood (Chicago), Ill. :
|b NTC Business Books,
|c ©2000.
|
| 300 |
|
|
|a 1 online resource (x, 294 pages) :
|b illustrations.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent.
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia.
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier.
|
| 500 |
|
|
|a Includes index.
|
| 505 |
0 |
0 |
|g Chapter 1
|t In the Beginning: How to Be an Overnight Sensation with Power Direct Marketing
|g 1 --
|g Chapter 2
|t Objectives: Ready, Aim, Fire-Marketing by Objectives
|g 35 --
|g Chapter 3
|t Timetable: Everything Takes Longer than It Takes
|g 49 --
|g Chapter 4
|t Budget: Everything Costs More than You Think
|g 77 --
|g Chapter 5
|t Audience: Target Marketing Is Like Diving 75 Feet into a Bucket of Water
|g 87 --
|g Chapter 6
|t Offer: How 50% Off Makes You Feel 100% Better-Guaranteed!
|g 129 --
|g Chapter 7
|t Creative: It's Nice to Meet a Creative Person; All My Friends Are Serious
|g 161 --
|g Chapter 8
|t Production/Media: If Everything Seems to Be Going Well, You've Obviously Overlooked Something
|g 207 --
|g Chapter 9
|t Analysis/Measurement: Winning Isn't Everything, but Who Cares About All That Other Stuff?
|g 221 --
|g Chapter 10
|t The End: Planning Is Everything-the Plan Is Nothing
|g 245.
|
| 588 |
0 |
|
|a Print version record.
|
| 650 |
|
0 |
|a Direct marketing.
|
| 650 |
|
7 |
|a Direct marketing.
|2 fast
|0 (OCoLC)fst00894544.
|
| 776 |
0 |
8 |
|i Print version:
|a Jutkins, Ray, 1936-
|t Power direct marketing.
|b 2nd ed.
|d Lincolnwood (Chicago), Ill. : NTC Business Books, ©2000
|z 0844242985
|w (DLC) 98054274
|w (OCoLC)40444561.
|
| 856 |
4 |
0 |
|u https://colorado.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&site=ehost-live&AN=23955
|z Full Text (via EBSCO)
|
| 907 |
|
|
|a .b76117649
|b 06-01-23
|c 11-19-13
|
| 915 |
|
|
|a M
|
| 956 |
|
|
|b All EBSCO eBooks
|
| 956 |
|
|
|a EBSCO ebook collection
|
| 998 |
|
|
|a web
|b - -
|c f
|d b
|e -
|f eng
|g ilu
|h 0
|i 1
|
| 999 |
f |
f |
|i 56bab290-2da0-502b-b535-9be2d519d1d8
|s 3b3cb0ba-5c64-5a74-bd6b-f3f812fc2f07
|
| 952 |
f |
f |
|p Can circulate
|a University of Colorado Boulder
|b Online
|c Online
|d Online
|e HF5415.126 .J874 2000eb
|h Library of Congress classification
|i web
|n 1
|
