And now a few words from me : advertisings leading critic lays down the law, once and for all / Bob Garfield.
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
©2003.
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| Subjects: |
Table of Contents:
- Introduction: The Ten Commandments of Advertising, Brought to You by God
- Ch. 1. Rules Are Made to Be Observed
- Ch. 2. Original Sin
- Ch. 3. Apropos of Something
- Ch. 4. Exercise Regularly and Try Cutting Back on the Sex
- Ch. 5. Ogilvy Was Wrong
- Ch. 6. Be My Guest
- Ch. 7. Are You Doomed? Take This Simple Quiz!
- Ch. 8. Hold the Sleaze, Please
- Ch. 9. Bless Me, Garfield, For I Have Screwed Up Big Time
- Ch. 10. Go Forth and Advertise.