Kmart's ten deadly sins : how incompetence tainted an American icon / Marcia Layton Turner.
An insightful look at how Kmart's management destroyed the companyKmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with fin...
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Full Text (via EBSCO) |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
J. Wiley & Sons,
©2003.
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| Subjects: |
Table of Contents:
- Brand mismanagement
- Lack of customer knowledge
- Underestimating Wal-Mart
- Lousy locations
- Ignoring store appearance
- Technology aversion
- Supply chain disconnect
- Lack of focus
- Strategy du jour
- Repeating the same mistakes
- Conclusion--can its sins be forgiven?